Secondary Research

All of my secondary research can be found on my Pinterest board:

pinterest.com/prettymess11/second-hand-research

I have summarised my research in the following mood boards:

Colour

When researching different colour schemes and styles that could be used for the brand, I found I was most drawn to the colour pallettes and style used in Wes Anderson's films as they are eyecatching and appealing but also subtle and not too in your face. The colours could be used in the shop's logo, promotional material and decor.

Signage

Because the shop is a small independant business and is focused on recycling materials into jewellery, the signage of the shop could reflect this by using found materials. This would reflect the shop's brand and purpose well to customers and would also not cost a lot to achieve.

Type

Like the signage, the type used in promotion, packaging and the interior/exterior of the shop could also be hand done such as using chalkboards, paints, pens, stamps etc. This would also keep costs low and reflect the brand.

Posters

 The posters and flyers for the craft workshops could be made out of collaged material such as magazine cut out images and fonts. This relates well to the craft side of the business and is also an eyecatching and interesting concept that will make people want to find out more. The posters could only have very basic information making people curious and want to find out more.

Packaging & Promotion

The packaging of the jewellery could be unique and creative by using things like old jars and recycled materials for bags. The promotonal items like business cards could also be unique to each person by taking any found material and using a stamp to put the information on it. Thsi would be cost effective and also reflect the brand making everything about the shop cohesive.

I made some rough prototypes for the jewellery's packaging out of toilet roll tubes and wrapping paper:

These were very easy to do and can be made using multiple colours and ribbon etc. It is a unique way to package the items for the customer and also uses recycled items.