Final Concept

I have decided to go in a different direction with my branding and create more of a hand-made looking logo to reflect what the business does.

I have named the business The Craftery (a mix of craft, jewellery, and factory) as I feel this suits what the business is about.

After being influenced by my research of collaged posters, I decided to cut out loads of different words in different fonts and sizes from magazines and newspapers to create a logo/word mark.

I then played around with the placement and look of different letters to create these word marks:

I felt the best one was the last one as it is a good mixture of random and legible and is also an eyecatching mark that will be recognisable in different situations.

From my chosen logo I have taken the 3 main colours and will use them throughout the rest of the business branding. For the font I have chosen Arial as it is simple, legible and professional.