Website

The website has been kept simple and modern so that it is appealing to a wide range of people and ages. It offers all the information about what the shop is, where it is located and how to contact them.

Signage

For the shop front, the sign can be made out of adhesive vinyl that can be easily stuck on to the windows or above the door. This is fairly cheap to get made but still looks professional.

Posters

I used the cut up magazines and newspapers to create some collages that could be used as backgrounds for posters. I tried different techniques and looks to see which worke better.

In the above two I used mostly text and little colour. I liked how these turned out but thought they might be distracting when other text is placed on top.

In these two I used mostly imagery. These turned out more interesting looking and so I developed these further in Photoshop to figure out my poster layout.

I faded the background slightly so that it wasn't too overpowering and placed the logo on top. I liked how they look quite mysterious with limited info on the actual poster making people curious and making the name memorable.

These are my final posters, I have included a QR scan code to keep the mysterious feeling but also to link people to the website when scanned so they can get more information. I have also included the adress and site at the bottom for people who do not have smartphones.

Experimentation

I have started experimenting with collage techniques. In this image I have used transparent tape to pull out text from a magazine.

I have also began collecting images and text from magazines that I could possibly use for posters or packaging.

Final Concept

I have decided to go in a different direction with my branding and create more of a hand-made looking logo to reflect what the business does.

I have named the business The Craftery (a mix of craft, jewellery, and factory) as I feel this suits what the business is about.

After being influenced by my research of collaged posters, I decided to cut out loads of different words in different fonts and sizes from magazines and newspapers to create a logo/word mark.

I then played around with the placement and look of different letters to create these word marks:

I felt the best one was the last one as it is a good mixture of random and legible and is also an eyecatching mark that will be recognisable in different situations.

From my chosen logo I have taken the 3 main colours and will use them throughout the rest of the business branding. For the font I have chosen Arial as it is simple, legible and professional.

Initial Concept

My first idea was to use the concept of the jewellery being endless as it is always being recycled. I started with some sketches of simple logos with this concept in mind:

I also experimented with different colours:

And handwritten fonts:

After trying this idea, I found it was too feminine and didn't really reflect the brand and business I was trying to create.