6 Months On...

Once the shop is a more established and popular business, it could develop a couple of things.

Firstly, the website could be developed further allowing an online shop and workshop booking form:

The shop could also create some more signage indoors:

And could create a coffe table style book showcasing the many ites made by staff and customers. This could be on display in the shop and could also be for sale:

Promotional Merchandise

I have created some mock ups of what posssible promotional merchandise could look like:

Promotional Material

I bought a personalised stamp with my logo and website to easily transfer onto various surfaces for my business cards, letterheads and packaging etc.

 I think the logo has translated well in ink. It is legible but unique to the business.

I also tried it on the packaging I made previously. It looks good but the stamp needs a flat surface to transfer properly so I will keep that in mind next time.

I also used different pieces of card and paper to see how they would work as a kind of business card. I tried different shapes with both ripped and straight edges. These would work well for people who are curious about the shop and want to know more as it has the website address and reflects the brand as it is made out of recycled materials.

 I then tried the stamp on pieces of material as I thought that would be a unique way to promote the business. Some of these worked and some didnt transfer too well. It may also imply that the business is a material craft shop rather than a jewellery craft shop, however I still like these samples.

I have created a mock up of how the letterheads could look both with the black ink stamp and the full colour logo.

This is also a mock up of how the paper carrier bags for the shop would look. They would be made from paper as this is a recyclable material.